本文目录一览:
- 1、什么是公众号
- 2、微信公众号,有几种类型?分别是?
- 3、公众号服务号有哪些好处?
什么是公众号
微信公众号是开发者或商家在微信公众平台上申请的应用账号,该帐号与 *** 账号互通,平台上实现和特定群体的文字、图片、语音、视频的全方位沟通、互动。形成了一种主流的线上线下微信互动营销方式。
2016年1月18日,腾讯在北京发布消息称,中国政务微信公号已逾10万。2018年4月,腾讯已查处9.9万多个违规公众号 。11月16日,微信公众平台发布公告称,个人注册公众号数量上限调整为1个 。
发展历程
2018年6月27日,微信官方宣布,微信公众平台上线开放转载功能,文章可以直接被转载,不需要人工再次确认。
2018年11月16日,微信公众平台发布公告称,即日起,公众号注册将做调整:个人主体注册公众号数量上限由2个调整为1个;企业类主体注册公众号数量上限由5个调整为2个。
2018年12月29日,微信公众平台运营功能再次升级,修改已发送文章的错别字上限由5个上调至10个,同时支持增、删和替换,但标题和摘要依然无法修改,修改机会依然有且仅有一次。
2019年8月,滴滴出行宣布,与万达酒店及度假村达成战略合作。用户可在万达酒店微信公众号内使用滴滴叫车。
2020年6月29日,微信公众号增加两项新功能,在文章底部新增了“分享”和“赞”。其中,用户点击“分享”可“分享到朋友圈”或“发送给朋友”。这两项新功能已陆续全量开放。
以上内容参考:百度百科-微信公众号
微信公众号,有几种类型?分别是?
三种类型:服务号、订阅号、企业号。
1、服务号:公众平台服务号,是公众平台的一种服务号类型,旨在为用户提供服务。服务号会在订阅用户(粉丝)的通讯录中。通讯录中有一个服务号的文件夹,点开可以查看所有服号。服务号可申请自定义菜单。
2、订阅号:公众平台订阅号,是公众平台的一种账号类型,为用户提供信息和资讯。如:骑行 *** 、央视新闻、每天(24小时内)可以发送1条群发消息。发给订阅用户(粉丝)的消息,将会显示在对方的“订阅”文件夹中。在订阅用户(粉丝)的通讯录中,订阅号将被放入订阅号文件夹中。订阅号在获得微信认证后也可以申请自定义菜单。
3、企业号:具备将企业销售售后和企业内部OA打通的微信企业号,具备微信订阅号和微信服务号无法比拟的强大功能。
使用规则
用户不得利用微信公众账号或微信公众平台服务进行如下行为:
1、提交、发布虚假信息,或冒充、利用他人名义的;
2、强制、诱导其他用户关注、点击链接页面或分享信息的;
3、虚构事实、隐瞒真相以误导、欺骗他人的;
4、侵害他人的名誉权、肖像权、知识产权、商业秘密等合法权利的;
5、申请微信认证资料与注册信息内容不一致的,或者推广内容与注册信息所公示身份无关的。
以上内容参考 百度百科-微信公众号
公众号服务号有哪些好处?
服务号适用于企业及个体的组织,主要偏向于交互性
可以用于商户收款,开通微信支付,小程序的绑定开发等
30天内内可以发送4条群发消息。
发给订阅用户的消息,会显示在对方的聊天列表中。
推送给用户的消息会跟普通微信消息一样有提示。
服务号可申请自定义菜单。
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